Email marketing is one of the least expensive marketing channels, and according to the Direct Marketing Association, a very high performer. Most email marketers are paying pennies per email, but most are still not leveraging the true potential this marketing channel has to offer.

However great its reward, email marketing needs to be done wisely as its popularity grows. Those inboxes continue to get hit with email after email, how can you be sure your message reaches those you want it to? For instance, did you know that:

• Over 200 billion emails are sent worldwide each day (Radicati Group)
• Spam accounts for nearly 90 percent of all email (Symantec)
• People are being bombarded with 4,500+ marketing emails annually (Forrester)

As we can all relate, most people will say they want less email, not more of it. Therefore, most of the emails business owners send out will be perceived as junk by ISPs, anti-spam programs and the people who delete them. While there is much one can do to ensure the deliverability and acceptance of an email, it’s even more imperative for new digital marketers to know what NOT to do in order to prevent permanent blacklisting.

Try these tips to reach new customers and communicate with those you already have established a relationship with:

1. Purchasing email lists could lead to a bad reputation, save your time and money.
2. Create a way for prospects and customers to opt-in to your communications to consistently build your list.
3. Choose subject lines wisely, if it doesn’t relate back to the email’s message, the user could forever blacklist you.
4. Avoid words such as ‘free’, promise an increase in sales, or use excessive punctuation in your subject line.
5. Be careful to not send too many emails. This too will find you a permanent spot in the deleted items folder.

When it comes to low-cost, high-reward marketing channels, email has no rival. Th!nkCreative can help you drive your customer communications with the Th!nk EmailGenius service. This service can help you create branded email marketing campaigns that help you build relationships, increase sales, inspire loyalty and generate a faster response. Learn more on our website.